When Jacob Nielsen shares an opinion, most SEO professionals take at least a passing interest. BusinessWeek named him amongst the World’s 28 Most Influential Web Designers and ever since his days at Sun Microsystems in the mid 90s Nielsen has been ‘an unflinching proponent of user-friendly Web design’.Whether you’re a fan or not, whether you’ve even heard of him, the chances are that your Internet experience over the years will likely have benefited from Nielsen’s war on bad website design and bad user experience.Originally published in 1996 but updated 10 years later, Nielsen offers ‘The ten most egregious offenses (sic) against users’. Does this list include spelling mistakes? In this two-part analysis of Nielsen’s top 10 web design fails we’ll be looking at what in his opinion constitutes a web design fail.Number one on his list is….Bad SearchHe criticises simplistic search signals based only on keyword density as opposed to a more intelligent search that can handle ‘ typos, plurals, hyphens, and other variants of the query terms.’ On a web wide basis he must be pleased with the likes of Google and other search engines employing modern sophisticated algorithms.PDF Files for Online ReadingNielsen hates PDFs and believes that users do too. Calling them the ‘monster from the Black Lagoon’, PDFs put their ‘clammy hands all over people with a cruel grip that doesn’t let go.’He has a point as PDFs don’t obey browser commands and can be tough to negotiate. They tend to break workflow and can be difficult to read with text often small and in impenetrable clumps. Nielsen recommends that documents that need to be printed are best presented in PDF whilst information that needs to be browsed should be presented as web pages.Not Changing the Colour of Visited LinksIt’s important that users don’t waste their time or get frustrated by revisiting pages accidentally. As Nielsen says: “Knowing your past and present locations in turn makes it easier to decide where to go next.” The way you achieve this? By links changing colour once clicked through. Simple yet effective user experience advice. Advice that’s often overlooked.Non-scannable textArticle Source: http://EzineArticles.com/5858100
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01/25/2012
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